I think its safe to say social media is a big part of most people's lives these days. Because of this, social media marketing is a huge part of any brand's overall marketing strategy. Facebook has been the reigning king of social media for a while. However, recently the reach of business pages has severely dropped and Facebook has made it pretty clear that it is now ‘pay to play'.
'Why advertise on Facebook?' Honestly, it depends on your business, your audience, and your goals, but Facebook is still a very valuable tool for marketing. So instead of trying to answer that question for you, I thought maybe I'd just give you a few reasons why I believe you SHOULD spend money on Facebook advertising. 3 Reasons Why You Should Advertise on Facebook! There are over 42 MILLION Facebook business pages out there, and it is growing every minute. Facebook users (the visitors that 'like' your page) spend an average of 40 minutes a day on the social media website.
That being said, there's a very important question that you have probably been asking:
- 3 Reasons Why You Need Facebook Ads For A Successful Reopening Jun 8, 2020 Social Media As the entire world heals from a gripping once-in-a-lifetime pandemic, many economies are starting to spark up and show signs of life.
- Nov 13, 2015 Don't think of paid Facebook ads as the enemy when they could bring you great success at a small cost. Here are 3 key reasons you should advertise on Facebook: 1. 1 BILLION people use Facebook EVERY DAY. Your customers are there. There is no free lunch. Facebook ads is a great way to reach your customers.
- And whether the results weren't what you hoped for (and you stopped) or you're still hesitant to jump in, here are three reasons why Facebook advertising should be part of your monthly advertising budget. (And no, I do not work for Facebook, but I have written about ways to troubleshoot your Facebook ads before.) 1.
'Why advertise on Facebook?'
Honestly, it depends on your business, your audience, and your goals, but Facebook is still a very valuable tool for marketing. So instead of trying to answer that question for you, I thought maybe I'd just give you a few reasons why I believe you SHOULD spend money on Facebook advertising.
1. Targeting
One thing Facebook understands is that directing your advertising dollars toward the right audience is important. They have made it incredibly easy to target your ads to your exact ideal client. Whether you're promoting your new book, launching your first business, or selling an online service, you can pinpoint your ads to only display to people who fit the detailed criteria you select. This allows you to rest a little more easily, knowing your hard earned dollars are being used only on potential leads.
2. Budgeting
For years I spent hours on the phone with ad sales people at magazines, radio stations, and newspapers. I never felt there were any options that fit my specific needs and budget. Most of the time, they were simply too expensive and not effective enough. Facebook ads can run you around $1-$2.50 per click, which is pretty high. However, if you get specific with your targeting, you can severely lower the cost. If you optimize properly, you can get clicks as low as $0.15. Not to mention, clicks on Facebook are much more valuable than what you get from most ad campaigns. Clicks are essentially leads.
3. Analyzing
Facebook ads reports allow you to precisely track each ad and ad campaign you run. You can track your ads' Reach, Impressions, Clicks, Click-throughs, total money spent, cost per 1,000 people reached, cost per click (CPC), and how many page likes were a result of your ad being seen. This allows you to test and compare ads and adjust your targeting, budgets, and ad content.
Basically, when it comes down to it, Facebook may be one of the most effective marketing avenues available for your business. If you're new to Facebook ads, ease into it with a small $25-$50 max budget and test your targeting. Then, analyze the results and build future ad campaigns to fit your needs and meet your goals.
Have more questions about marketing with Facebook? Check out these posts:
74% of event marketers use Facebook Ads to promote their events, according to Eventbrite research.
If you aren't using Facebook Ads, you could be missing out on traffic to your ticketing or registration page, and worse, ticket sales.
The most obvious reason to use Facebook ads is to build awareness of your event. But beyond awareness, here are three more compelling reasons why you need to be using Facebook Advertising.
Learn about the benefits of connecting your Eventbrite event to Facebook here.
1. You'll save time on marketing
In a survey of 1,000 event creators, 45% of respondents said their teams consist of two to five people. Nearly a third (28%) said they're flying solo. With such little manpower, your marketing will fall behind without ruthless prioritization.
If time is your most valuable asset, activities like manually importing audiences or designing brand new ads will quickly put your event at risk. To put your energy where it matters — without the extra workload — use Facebook Ads to automate previously manual and repetitive tasks.
Put it in action:
- Create awareness without additional work: Instead of blasting ads to anyone, save time and increase your ticket sales by targeting those that are most likely interested in your event. Drive targeted traffic to your site using Lookalike Audiences. Check out this tipsheet about how to reach your ideal audience using Facebook targeting.
- Add a pixel to your site to save time on marketing later: Use the Facebook pixel to add everyone who visits your site to a Custom Audience. The pixel is a little bit of code that can help you optimize your ads for ticket sales.
- Resurface your event without creating new ads: Retarget using this Custom Audience and convert them, which will use your spend more effectively since you're targeting an interested audience.
2. You'll stop wasting money
Facebook lets you test ads, which will save you money by only spending on the ads that are most effective. Start spending smartly by testing (and optimizing) your ads.
Have more questions about marketing with Facebook? Check out these posts:
74% of event marketers use Facebook Ads to promote their events, according to Eventbrite research.
If you aren't using Facebook Ads, you could be missing out on traffic to your ticketing or registration page, and worse, ticket sales.
The most obvious reason to use Facebook ads is to build awareness of your event. But beyond awareness, here are three more compelling reasons why you need to be using Facebook Advertising.
Learn about the benefits of connecting your Eventbrite event to Facebook here.
1. You'll save time on marketing
In a survey of 1,000 event creators, 45% of respondents said their teams consist of two to five people. Nearly a third (28%) said they're flying solo. With such little manpower, your marketing will fall behind without ruthless prioritization.
If time is your most valuable asset, activities like manually importing audiences or designing brand new ads will quickly put your event at risk. To put your energy where it matters — without the extra workload — use Facebook Ads to automate previously manual and repetitive tasks.
Put it in action:
- Create awareness without additional work: Instead of blasting ads to anyone, save time and increase your ticket sales by targeting those that are most likely interested in your event. Drive targeted traffic to your site using Lookalike Audiences. Check out this tipsheet about how to reach your ideal audience using Facebook targeting.
- Add a pixel to your site to save time on marketing later: Use the Facebook pixel to add everyone who visits your site to a Custom Audience. The pixel is a little bit of code that can help you optimize your ads for ticket sales.
- Resurface your event without creating new ads: Retarget using this Custom Audience and convert them, which will use your spend more effectively since you're targeting an interested audience.
2. You'll stop wasting money
Facebook lets you test ads, which will save you money by only spending on the ads that are most effective. Start spending smartly by testing (and optimizing) your ads.
Put it in action:
If you're not using A/B testing to continually optimize your campaign, you're not only wasting a golden opportunity to engage more people — you're wasting money. Here are some best practices for A/B testing your Facebook ads:
- Choose one variable. Test one thing at a time to make sure you know exactly what is driving your winning campaign. For example, you might choose to test the text, the image, or the subject line. Only do one at a time to get clean data.
- Set your time frame.Facebook suggests a four-day test period. At a minimum, keep your test open for three days, and no more than 14 days.
3. You'll get better results
Your ad strategy should be all about getting into the feeds of your ideal audience — and getting them to purchase tickets. Many event promoters and marketers pay for multiple ads — but don't focus on what those ads are communicating. Design eye-catching ads to convert viewers into ticket buyers.
Put it in action:
Here's how you can make your ads stand out:
- Invest in high quality (ideally non-stock) photos: Put yourself in the attendee's shoes. For example, if you're hosting a cooking class, use pictures that show bowls of ingredients from a top-down, first-person perspective, rather than just wide shots of people enjoying class. If you don't want to pay for a professional photographer, offer your attendees free event tickets or other perks for rights to use their images from your events.
- Choose colors that stand out: Pick colors that will pop against Facebook's background. A vibrant and bold color palette will help your ad stand out.
- Keep copy short: Check the mobile preview that Facebook offers to make sure none of your copy is getting cut off on mobile.
- Induce FOMO: Create urgency with your ads. Are your prices about to change? Do you only have a limited number of tickets left? Make sure to spell it out for your audience.
Sell more with your Facebook Ads
3 Reasons You Should Advertise On Facebook Ads
Two billion people use Facebook every month — and you're one of them. But even if you're familiar with the platform, creating ads for your event is complex. Learn how you can increase your ROI and ticket sales in this tipsheet to How to Create Your Event's Facebook Advertising Strategy.
